Google Optimisation

Search Engine Optimisation is a specific, technical process that will enable your business to be potentially found in the first page of search engine listings.

Search Engine Optimisation
Our "Search Engine Optimisation Package" specialises toward Google optimisation.

The "Search Engine Optimisation Package" begins with the design of your website. A simple design with minimal dynamic content should be your first consideration. Follow this with good, uncluttered layout and you've taken the first positive steps to achieve success.

Next comes the all important text content of your website. Once your competition and product/s market have been carefully researched, your text content needs to be optimised accordingly.

Search engine promotion and optimisation is designing, writing, and coding (in HTML) an entire web site so that there is a good chance that your web pages will appear at the top of search engine queries for your selected keywords and keyword phrases.

Proper site submission and monitoring is also important.

Our "Search Engine Optimisation Package" uses the following techniques to increase your site's search engine visibility:

Keyword research
Search engine copywriting and keyword placement
Site design analysis and recommendations
Site submissions
Pay-per-click Google Ads

Keyword research

All search engine marketing begins with keyword research. We will do the necessary keyword research to determine the best search engine and directory keyword phrases for your business. The most effective search engine marketing campaigns have a combination of: effective keyword selection, optimal keyword placement, and solid link development.

Search engine copywriting and keyword placement

Rewriting your web pages for better search engine indexing is the next step. We can help you write more effective titles, meta tags, and other web text. We can also provide training in this area.

Site design analysis and recommendations

How your site has been structurally designed can make a big difference in how your page is interpreted by search engines. Knowing how important it is to be found by search engines, we must ensure that they can navigate through as much of the site as possible.

Even if we did not design your site, we can help you make HTML and scripting modifications that can help your site index better in the search engines.

Site submission

We submit your site to the search engines that tend to deliver the most effective results. This does not necessarily mean which search engines charge the most. Many of them pride themselves and their reputations on how they are able to find sites across the web.

We still know that what is most successful for ourselves and what we recommend to our clients is to focus on Google and then you will more than likely end up in the same position in Yahoo and NineMSN.

Pay-per-click search engines

A successful pay-per-click search engine campaign involves multiple tasks:

Selecting the most cost-effective keyword phrases
Writing effective ads
Designing and writing effective landing pages
Evaluating what is happening

If you would like to participate in a pay-for-placement campaign, we submit to: Google AdWords

A note about guarantees

As search engines are run and controlled by organisations outside of our control we cannot guarantee how they select their results. We find it hard to believe that anyone can or even claims to guarantee results. What we can guarantee is that we use the processes that we implement on our own site. We can guarantee then that we will then give your site the best opportunity to be found.