The Power of Words
When trying to get your message across its critical you stand out from the crowd. Words are so important! Check out this extraordinary video to learn just how powerful they can be.
The following articles were authored by chris
Would you like to know the 50 best websites for 2011 and what makes them so great. Websites have been categorised so there is sure to be one that is destined to become your all time, cant live without favourite. Whether you are into Sport, Health and Well Being, Finance and Wealth, Music and Video or Family and Kids, this is one you don’t want to miss.
Every product, service or business have the ability to appeal or potentially appeal to a specific group much more than it appeals to everyone, yet most businesses get to their A grade clients by luck.
The concept of firing a shot gun in the air and hoping to hit someone passing by who happens to engage is a frightful waste of money and energy. You wouldn’t try and get a message to your friend in Melbourne by dropping 1 million 
flyer’s from a plane so why would you try and get great customers this way.
To best utilise scarce business resources you must make the commitment to profile A grade clients and identify opportunities to engage. No matter how big or small your businesses is, identifying a means to interact with great clients will help you get the most out of every dollar in sales and marketing you spend. How do they get their information? What shops do they frequent? What jobs do they have? Where do they live? All great questions to narrow down the scope.
What commitment can you make to identify A Graders and fire that rifle.
If you were to open a food store in town what is the one thing you would most like to have to grow sales. Some might say the best food, others a great iconic logo like McDonalds or Subway while others would say a fantastic location. Me, I would say the one thing I would most like to have is starving customers.
How can you develop a starving crowd for your services, products or business?
Effective marketing does just that. Key questions to attract a starving crowd includes: how do they get their information, what unique selling proposition will engage them and how can we bring them back time and time again. If you would like a free copy of our information sheet ” Marketing Essentials for your Business” which walks you through a step by step process click here.
Is Your Marketing Attracting a Crowd?
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Great customers make it all worthwhile! Customers that love your products, enjoy working with you and partner you in achieving mutual outcomes. What has this got to do with an Italian Economist I hear you ask? Well, amongst other things Vilfredo Federico Damaso Pareto was not only a famous Italian Economist by was the architect of one of the worlds most famous principles. ThePareto Principle better know as the 80/20 rule was discovered when Pareto identified that 80% of the land in the late 1800′s was owned by 20% of the population. This relationship has significant implications for today’s business leader. Are you loving the 20% of your customers which are supplying 80% of your income or are you indulging the 80% of your customers driving 20% of your income. Dissecting your cost and profit drivers is not only enlightening but can lead to a whole world of potential sales generated by great customers that were there all along.
I recently had a very interesting conversation with a client who was the Managing Director of a large Regional firm. In our discussions he asked me what I thought of their latest newsletter which they were very proud of and had been sent to me directly. Unfortunately I hadn’t seen it as my PA handles all of my direct mail and I only see the stuff I need to make decisions on. The only way to communicate directly with me was via email. It is my guess that with today’s busy business world, most executives will not get their mail directly and the most convenient way to communicate with them is via email.
This is supported by recent figures. In his book, The Truth About Email Marketing, author Simms Jenkins research found that,” 60% of Business Decision makers said that email and the internet were the best ways for advertisers to reach them.” Added to this the return on investment as compared to more traditional forms of media and it is easy to see that every business no matter what size needs to have email marketing as a serious component of its marketing mix.
One of the challenges with undertaking email marketing is the complex nature of the process. Now days it is extremely simple and cost effective. How would you like to communicate directly with thousands of potential
clients for the cost of a tank of petrol. If you would like to know how to undertake email marketing so it is really simple and cost effective simply click on this link to learn more.