Why Email Marketing is so Effective

1. Its much less expensive than other forms of marketing;
2. You can reach a potentially huge audience;
3. Email has a better return on investment than nearly any other form of marketing;
4. Emails arrive almost instantaneously, unlike regular mail;
5. Its active: it lets you push the message to an eager audience;
6. You can test and measure easily;
7. Its interactive: you can send email in response to web site visitors actions.

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